How to make money as a social media influencer in India

2024.07.23

The increase in social media usage has given birth to social media influencers, which are now an emerging marketing trend. Social media influencers have a large audience and can persuade their audience through their authenticity and reach. Social media has become a great platform to showcase expertise and transparency. Social media has broken communication barriers, social stereotypes, and more. If you have consistency, content, authenticity, and charisma, you can become a social media influencer. It has become a great way to connect with people and make money while doing it.

Who are social media influencers?

A social media influencer is someone who has built a reputation in a particular area of industry expertise. These influencers are everyday people who have gained a large following through their expertise in a particular field. Additionally, social media influencers are hired by big brands to expand their reach or promote their products and services. This is a win-win situation for brands and influencers as the brand reaches out to their target audience and the influencer increases their follower count by getting paid by the brand.

How to become a social media influencer in India?

In recent years, various brands have realized the power of social media and influencers. These have become the most important part of their marketing campaigns. Influencers can gain more trust and more followers compared to advertising. If you want to become a social media influencer, here are some easy steps to make it happen:

1. Find your Interests

To become a good social media influencer, you need to explore your niche within your industry and share your opinions on social media platforms. If you cast your net across different niches, it will be difficult to gain knowledge on each niche and become an expert. Always start small and learn as much as you can about your chosen niche. To build a following and credibility on social media, always bring your own ideas instead of expressing the opinions of others.

2. Focus on keywords and hot topics

If you want to leave an impression on your audience, focus on keywords and all trending topics across all social media platforms. You can also create alerts directly related to your field of expertise to stay up to date with the latest happenings around the world.

3. Share valuable content regularly on social media platforms

For people to see you as an influencer, they need to see you as a specific source of information in your field of expertise. Keep your content updated and organized to answer people's questions. You can also provide direct links to your content for specific questions. In the initial stages, you can also share your original content and share your opinions on it. This will encourage your audience to share your videos and other content, which will increase your visibility.

4. Get involved online

To gain visibility and popularity, participate in various discussions on Twitter, Facebook, or other social media platforms. Sharing your content on already popular blogs makes you more accessible and gives you more credibility. Guest posting or ghost posting can help attract people to your blog or channel and grow your fanbase. Regularly participating on various social media platforms can help you gain more followers and popularity.

Social media influence is taking the industry by storm. If you want to become a top social media influencer, you need to follow these steps to make yourself visible across all online channels.

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How can you make money as a social media influencer in India?

If you are a social media influencer, there are countless opportunities to earn a good income from it. To save you time and effort, here are some easy ways to make money as a social media influencer in India.

1. Monetize your channel:

Some of the major social media platforms like YouTube offer you the option to monetize your content with ads. So, the monetization process is quite simple, but there are some eligibility criteria that need to be met. The platform then displays ads to users and you receive pay-per-view or pay-per-click for the ads.

An average YouTuber with around 100,000 followers earns ₹10,000 to ₹15,000.

2. Influencer Marketing

As the name suggests, this is the process where brands collaborate with influencers to increase brand awareness. Therefore, there is a contract signed by both parties, and the influencer is paid for the work based on the terms and conditions stated in the contract.

3. Paid Advertising

Nowadays, many businesses are constantly looking for advertising opportunities, and they can make a lot of money by leveraging advertising. This can be done by creating sponsored videos for the band or by featuring the band in their content.

4. Affiliate Marketing

This is one of the most popular ways to make money as a social media influencer. The process is simple: promote products or services of other brands through your affiliate links. You get paid for every transaction made through your affiliate link, or CPC in some cases.

How much does an average social media influencer earn in India?

An average social media influencer with 5,000-10,000 subscribers can earn around ₹6,000-7,000 per month. And this amount keeps increasing as the number of subscribers increases. According to Indeed, the average salary of an influencer is ₹25,322 per month. As per Indeed calculations, the average influencer in India earns around ₹3,57,650 per year.